Frames: Brands & Styles

Optical Frames


Sports frames by Adidas eyewear offer an unobstructed view of clear objectives. They are developed for and together with athletes, whose visions are the power that drives Adidas. Supporting them is their task. Thus vision, protection, fit and durability are the central concepts that help you to keep sight of your personal vision. adidas eyewear – support your vision.


Antonio Bene

As a premium international brand Antonio Bene eyewear is available in many styles and colour combinations. Antonio Bene offers contemporary styling with strong design elements.



Expressive, vivid and colourful the Aura eyewear collection is the definition of innovation, guaranteed to amaze with unique designs and state-of-the-art technology. Fashion and functionality combine with sensible pricing.



Avanti eyewear appeals to fashion trend-setters. They are for the individual who seeks exceptional quality and innovative design at reasonable prices.



Inspired by the 40 years of development of the Azzaro brand, famous for its fashion and perfume, Azzaro has created a fashion eyewear collection for men and women that includes stunning classically styled optical models. While remaining loyal to the image of the solemn, contemporary person, Azzaro offers a variety of optical frames with luxurious details and trendy designs.



For those of you who want a fun glasses frame in bold colours that will really make you stand out from the crowd, take a look at the Bellocchio collection. Delicate in appearance, but constructed from durable stainless steel, Bellocchio are at the cutting edge of eyewear design with vibrant expressions of traditional frame themes.



Bolle is one of the worlds largest and best known eyewear brands. Established in 1888 Bolle has crafted premium sunglasses, optical frames, ski goggles and safety eyewear from the finest frame and lens materials. As a sports lifestyle brand, Bolle eyewear delivers performance when you need it, and style when you want it.



Bovelo eyewear is designed and created to be new and different. The Bovelo collection is a wide range of models, all of them surprising and innovative, providing maximum choice within reach of everyone. Bovelo eyewear is designed as an accessory, emphasising the personality of each person, fulfilling the desires and needs of the individual wearer.



Brendel is the name of spectacles for the individual with confidence of style in all situations. People who care about their appearance, take their style seriously, and look good. Brendel Individual eyewear provides the perfect accessory for the perfect look. Acetate, metal or titanium. Classic forms or extravagant looks, the latest colours or discreet nuances – the Brendel collection of spectacles is as individual as the people who wear them, while meeting the highest demands of quality and aesthetics.


Carla Zampatti

Carla Zampatti is a label synonymous with beauty, creativity and style. Carla Zampatti has always been a leader in cutting edge design, her fashion conscious, sophisticated ladies eyewear collection is no exception. A colourful, modern and timeless collection.


Christian Lacroix


Created with the essence of the Christian Lacroix brand signature in mind. Evident by the shapes, unique details and opulent material; the constant pursuit of these contrasts were the key to this first collection. The signature Chrisitan Lacroix “trident” of the Camarguge herdsman, the cross outlined by gleaming gold thread or in a rough-hewn hammered metal and finally, the distinguishing Christian Lacroix signature are all evident across the range.


Charlie Brown

Influential, Sydney-based, Charlie Brown's eponymous label has won a strong following for its playful, fashionable design aesthetic. This is shown in the Charlie Brown eyewear collection, a modern ladies range with beautiful colours and shapes, designed to compliment.


Coco Song

An eyewear dynasty created in Italy, inspired by exotic Chinese culture. The exclusive Coco Song collection is a homage to the golden age of Chinese culture and art. Featuring real feathers and silk encased in the temples, every component of these frames are hand-made. Coco Song's vivid colours and original designs make every piece unique, with each fine detail meticulously chosen and blended together to create a richly fascinating eyewear collection.



For over 50 years Chloe has produced a fashion that is youthful and modern in design and slightly audacious in spirit. Chloe is a brand that is feminine, chic and unmistakably French.



Convertibles' frames are designed to be comfortable, stylish and convenient. The ingenious magnetic clip-on shade system lets you change your prescription glasses to sunglasses instantly. And there's no need to remove your glasses. The exclusive magnetic micro disc attaches straight onto the frames providing a stunning pair of fashionable sunglasses with polarised and glare free lenses.


David Lawrence

David Lawrence first appeared in 1978 and was the first apparel brand specifically introduced to satisfy the changing needs of the Australian career woman. David Lawrence eyewear is aimed at 30-50+ women with an ageless attitude. The eyewear mirrors the clothing in providing frames and sunglasses that are classic, yet timeless and contemporary.



Davidoff embodies a philosophy of originality and exclusivity. Bearing the same name as the renowned fragrances, Davidoff eyewear exudes the same stylishness that is typical of its brand. The designs of the Davidoff eyewear collection skilfully incorporate and reflect the current trends of international fashion. Attractive detail design, striking shapes and en-vogue colour schemes are distinctive features of Davidoff eyewear, the stylish accessory for fashion-concious men.



Dilem is a patented system of frames with interchangeable temples. A contemporary style with its roots in the world of fashion in terms of design, colours and temple patterns. Dilem is a top-of-the-range collection with hand-polished, interchangeable temples made from XP2 (an ultra-resistant engineered polymer). Dilem is designed for men, women and teenagers looking for a simply different frame. 



The designs belonging to the Domani eyewear collection mirror Australia's contrasting colours in people and landscape. A melting pot of colour, cultures, determination, energy and talent that provides generously to the world of fashion. Domani have the very latest in chic, designer, spectacle frames.


Elizabeth Arden

The Elizabeth Arden name represents the best of all worlds...glamour, elegance and beauty combined with superior quality products and services. From the business of beauty, the next natural progression was eyewear. This exquisite collection enhances the many faces of the Elizabeth Arden woman. Designed with soft colours, feminine designs and details and the perfect fit – even in petites.



Inspired by the beauty and the freedom of the sea, Fysh symbolises the choice to take your passion from within and apply it to everything you do. Embrace your uniqueness! With fun and funky styling, kreative textures and penetrating kolors, Fysh gives you the freedom to express yourself and put something new out into the world. You are Fyshworthy!



Humphrey's is an established brand which is renowned for being on the leading edge of contemporary style and fashion. Humphrey's eyewear is for those who love to be individual and love to have fun. Humphrey's eyewear is for the leaders of fashion and is famous for offering the very latest looks and the very latest styling.



The basic idea behind the I-Spax collection is simplicity and purism. Intended for those who love pure, reduced designs in connection with interesting technical innovations. I-Spax accentuates clean, modern designs made of stainless steel, titanium, acetate and new nickel-free materials.


Ines de la Fressange

Ines de la Fressange frames are manufactured to an exceptionally high standard in Morez, France. The collection is light and feminine, using stainless steel and acetate in interesting colours and shapes to create an elegant and classic range.



In 1972 the Jag brand was born. JAG eyewear reflects the essence of the clothing in that it is stylish, accessible and affordable in the latest season's colours – colours are always complimentary to the clothing.



The name Jaguar is synonymous for Style, Dynamic, Innovation and Luxury. In the spirit of these statements the ophthalmic frames of the Jaguar collection combine exceptional design with professional workmanship and stylish luxury. Intricate details, casually dynamic lens shapes and the latest colours make up the unmistakeable, yet trendy, Jaguar style.


Jo Baxter

Jo Baxter eyewear is made in France, Japan and Italy. The collection is a colourful, unique range of fashionable shapes and colours. The Jo Baxter range has over 30 models in a variety of bold colours, shapes and styles to suit every face.


Jono Hennessy

Jono's eyewear and drawings are held in the permanent design collection at The Powerhouse Museum, hailed as 'an excellent example of Australian design that combines high-quality materials and precision production with personal innovation'. The Jono Hennessy collection uses innovative new materials developed by Jono, with a selection of re-worked vintage frames from an archive of over 2000 models. Not only is the style original, the fit is exemplary, and you will look and feel fabulous.



Extravagant shapes, captivating temple applications and an abundance of colours are the dominating theme of this immensely attractive and stylish collection for men and women. Transparent decor and fashionable colours in a variety of rich shades provide a very individual touch for each frame.


Joshi Jazawa

Joshi Jazawa is a Japanese designer, he lives as a hermit on the Hachijojima island. The peace and tranquillity of the island are the most important sources of inspiration to his unlimited creativity. Joshi Jazawa is a collection for the colour-concious trendsetter, who has the character to wear the unusual. The Joshi Jazawa Origami collection expresses a perfect balance between tenderness and strictness, combining the art of paper folding and the skills of a blacksmith.



Kenzo, more than just a style, an optimistic philosophy. The stylistic inspiration's of Kenzo's design are the result of the meeting and merging of two different worlds, France and Japan. The Kenzo collection is moving towards a new exoticism in the colours of our time; these being mobility, space, inner journey, poetry and graphics. More suggestive than decorative, more symbolic than narrative.



The Koali collection draws on memories of lush vegetation and exotic insects, Koali has elaborated an exotic spectacle combining quality metal and plastic materials. As a combination of fluidity and organic strength, Koali takes its inspiration from the animal and plant world. Both complex and discreet, Koali frames match the contours of the face whilst enhancing its personality.



There are few brands that connote quality and value with the understated elegance of L'Amy. Made in France with exquisite care, the L'Amy collection offers European craftsmanship at a competitive price. Consisting of a meticulous collection including both men's and women's optical frames, L'amy is classic sophistication at its best.



Lafont is a blue-chip in French glasses making, a guarantor to a quality and integrity that has never been cheapened. As a rare fashion brand that is not subject to fashion, each season Lafont demonstrates creativity whose new or revived items advance upon trends that will come later. Lafont is known for its colours, using over 200 different colours in their collections, new colours are created each season, with over 70% of the colours being exclusive to Lafont. The colours in the Lafont collections form the essence of what it is to be an individual.



The Levi's brand is one of the most well known, impactive brands worldwide. It's contributions to the pop culture and style landscapes transcend fashion's fleeting moments. Levi's Eyewear accomplishes just that with its new eyewear collection: eye-catching styles, easy fit and comfort...all with the signature Levi's Red Tab of quality.


Lulu Guinness

Lulu Guinness, famous for exquisite, witty handbags and accessories, launched her company in 1989 and instantly became a “must” in every fashion aficionado's international address book. The eyewear range mirrors Lulu's spirit and is reflected in a fun, whimsical, modern collection with a good dose of uniqueness and femininity. The collection comprises of a series of optical frames and sunglasses. Styles are chic and flirty, adorned with crystals, pearls and metal studs to appeal to women of all ages.



Officially launched in 2003 as an extension to the Mako sunglass brand, the Mako optical collection takes up the challenge of offering an excellent variety of strong fashion shapes, styles and colours. Catering to a wide age group the range is 60% male styling with the remaining 40% being more unisex in appeal.


Mercedes Benz

The new Mercedes-Benz models are very convincing with elegant sportiness as well as design and functional quality at the highest level. The different product lines address different brand-aware groups of buyers. 


Nina Ricci

The Nina Ricci eyewear collection resurrects the romance of this iconic French brand, with tastefully soft, feminine detail. With a captivating mix of youthful femininity and boldly-refined design, Nina Ricci Eyewear appeals to confident women who appreciate understated elegance, while celebrating fashion. The eyewear reflects Nina Ricci's ready-to-wear: feminine, charming, irresistible, delicious, elegant but without extravagance.



Nomad: a dream of travel is already a travel! Beautifully designed and quality crafted eyewear, influenced by the different cultures as seen in the latest Chicago, Zanzibar, Kathmandou, Miami, Machupicchu, Osaka collections...

Nomad is trendy, colourful and distinctly european in styling and is all about attitude. Shapes are primarily unisex with some gender specific designs and vary from extreme geometrics to subdued, modified forms – appealing to a wide range of style and prescription needs.

Nomad: A cosmopolitan collection for non conformist people.



The Oga collection is inspired by contemporary architecture, building shapes are used to create a wide frame range. The Oga collection is made from the finest quality materials, designed to be fashionable yet functional. As a result the Oga collection has a geometrical and radical design aesthetic, targeting the modern man.



For modern and independent women who use their eyewear for a purpose: a perfectly elegant item of style to set the stage for the effect they want to achieve.
Ogami is – fashionable without glamour – eye-catching with an individual touch – hot topic of head turner without attracting envy.

Ogami is – light and delicate – colourful but not gaudy – elegant and exclusive.

Ogami is a lot – but never boring.


Pepe Jeans

Pepe Jeans London was founded by three brothers in 1973 in a small market stall on the Portobello Road Markets. The eyewear collection is reflective of the brand's character, fun, trendy and fashionable. The designs are targeted at younger wearers with fresh, contemporary styling, embracing the heritage of the brand.



Pix features small, colourful, easy-going designs with interesting but simple details on the temples. This everyday frame goes with jeans and fashion wear and makes you want to own a second pair. The Pix collection is made in Germany and all models carry the names of islands.



ProDesign brings the essential spirit of Danish design and lifestyle values to the global eyewear market. Always aiming at following the latest trend in fashion, ProDesign represents genuine Danish design in terms of high quality and pure style. Featuring frames in titanium, metal and acetate, the collections put the accent on striking designs, innovative materials and vibrant colours. The expression value of ProDesign is always visible yet never overstated – a frame can be expressive without being dramatic.

ProDesign – a company that celebrates creative seriousness.


Project One

Project One frames made of pure titanium or the more flexible beta-titanium are intended mainly for modern men at the beginning of “the age of progressive lenses”. The collection also features appealing frames for women and younger people. The Project One collection is made in Germany and all models bear the names of male and female philosophers.


Renato Balestra

Made in Italy. Elegant, stylish range of ladies frames, with great attention to colour treatment and trims. Characterised by subtle detailing and enduring style.



Practically nothing can have such a great affect on your appearance as your spectacles. You can emphasise your personality when you choose the colour, material, shape and size of the frame. The new collection from Rodenstock stands for one thing above all: a compliment to the personality. The Rodenstock collection will make a statement on your attitude to life, on your style and on your personal taste.



Seiko – the premium brand in eyewear. Seiko is not only a well-known brand for watches and time measurement but also for eyewear. Seiko is the epitome of design, innovation and worldwide leading technology. Very precise manufacturing, a vast knowledge of optics and frame-making as well as the exclusive use of precious and first-class materials are some of the reasons why Seiko frames are so unique – as unique as the person wearing it.



The feeling of relaxed freedom, independence and easiness for all your senses are Silhouette's inspiration for innovation and revolution. Each and every day is dedicated to the new, the consistent intention to create the very best for spectacle wearers. Silhouette surmount the limits of the seemingly impossible and set benchmarks in the design of rimless eyewear. Each single Silhouette rimless eyewear is a show piece – the pride and joy of its wearer and Silhouette.



Sisley is the Benetton Group's most trend-setting brand and is at the forefront of fashion, presenting cutting-edge styles in tune with the moods of international fashion.


Sonia Rykiel

The Sonia Rykiel eyewear collection offers a new outlook to the famous universe of Saint Germain des Pres and it's timeless codes. Stripes, stones, words, studs personalise an elegant, modern and eccentric style. These unusual, sophisticated and feminine are presented in black as well as in bright colours. The Sonia Rykiel collection brings together the material with audacity and plays with exclusive colours. They dare to use two-coloured effects and assert themselves by a refined work of the materials.



Few brands in the prescription eyewear market have the impressive heritage of Stepper. For over 30 years the company has been producing innovative and technically superior frames. The Stepper contemporary eyewear collection is guaranteed to fit properly and be comfortable to wear. Manufactured to the highest standards and using advanced materials, Stepper eyewear is as durable as it is stylish.


Ted Baker

Ted Baker is one of the UK's leading designer clothing companies, Ted Baker Eyewear was launched in 2003. The quirky and distinctive collection draws its inspiration from the spirit of Ted, stylish, original and like life – never to be taken too seriously. Created with modern materials and produced to the very highest quality the ranges feature beautifully formed and innovative designs.



Eschenbach TITANflex is synonymous with elegant and timeless design, ultimate comfort and ultimate quality. TITANflex is the perfect design for those who are looking for discerning and sophisticated eyewear. It is made from high-quality materials and features a contemporary and sleek design. TITANflex is avaliable in a wide range of colours and styles to offer the customer the ultimate in choice and perfection.


Trent Nathan

As one of the country's leading fashion minimalists, Trent Nathan's design integrity lies in its ability to produce modern, classic collections tailored to the Australian aesthetic and lifestyle needs. The brand is synonymous with luxurious, beautiful designs for men and women that are both modern and timeless. An astute, sophisticated use of quality materials and seasonal hues highlights Trent Nathan's signature palette of black, red, navy and camel.



V-Design eyewear collection is unique, colourful and extravagant, corresponding to the personality of the wearer. The inspired forms of the animal world, vegetable and mineral, as well as current trends and mixing a range of colours, make V-design eyewear as unique as the individual. Let go, to more colour and fun!


back to top